How do I market my dog accessories? Simple and Effective Tips

Setting Up Your Pet Store as an Ecommerce Website

Creating an ecommerce store for your pet business is the best way to increase your sales. However, there’s a little more to it than simply setting up an online shopping cart and checkout feature.

How do I market my dog accessories?

A great pet store ecommerce website will have:

  • A beautiful design highlighting your brand, logo, and colors
  • Intuitive “add to cart” and “buy now” functionality
  • Simple usability and easy navigation
  • Product search functionality
  • Unique product descriptions
  • Proper site hierarchy with categories and sub-categories
  • Product recommendations
  • Upselling and cross-selling functionality
  • Compelling calls to action (CTAs)
  • Ecommerce stores can quickly become expensive sites to build and run, however there are many website builders out there that make setting up your store fairly easy.

    Maintaining an Active Online Presence

    Online presence, visibility, “findability” — whatever you want to call it, people need to be able to find you online.

    How do I market my dog accessories?

    There are a couple of areas that are no brainers for ensuring your pet store can be found online:

  • Business listings: Google My Business, Yelp, Bing Places, Yellow Pages, BBB, etc.
  • Website:
  • Social Media: Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc.
  • Optimizing your website and business listings for local search is at the heart of a good SEO strategy for pet stores. Not only must you be findable, but you also want to outrank your closest competitors.

    Over one-third of all clicks on Google go to the first result, while two-thirds go to the top 5 results. Working with an SEO agency to improve your rankings will help your business grow long-term.

    Social Media Marketing & Advertising

    When it comes to pet industry marketing, social media marketing and advertising play an important role.

    Just do one thing today, go on Instagram and search #Pets #Dogs #Cats or any other pet-related hashtags. You will realize how wildly popular our beautiful furry babies are on social media platforms.

    So, now you know where all the pet parents like to hang out. That’s why it is important even for you to start building your presence on social media channels.

    Start with a proper social media plan in place for your pet product and services, As a part of that, explore your competitor’s social media profiles, and do a SWOT analysis. This will tell you where your competitors are flawed and how you can turn that to your advantage.

    Furthermore, start advertising on Facebook, Instagram, or whichever social media channel suits your business goals, so more and more people start learning about you.

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    There are few things more important to pet owners than their furry little bundles of joy.

    While the pet business may be subject to the same unpredictable ebb and flow of any industry, there’s one certainty you can count on: people will never stop spoiling their pets.

    That kind of opportunity is hard to pass up if you’ve got a passion for pets, but building a business from scratch takes more than an opportunity. If you’re currently fending off a barrage of questions about what to sell and where to find customers, know that every successful business owner has started in the exact same place.

    Successful business owners aren’t without fear, but what sets them apart is their willingness to confront it. It’s not easy building a pet store from scratch, but with the right tools and an understanding of how to use them—it’s likely a lot easier than you think.