They ended up giving 50 mattresses away, all to extremely deserving Good Dogs. As far as publicity stunts go, this one is pretty god damn great. Next time I need a mattress, I’m going to Mexico.
Because the world is not all bad, a couple of days ago a Mexican mattress store did the world’s best giveaway promotion: for every customer who showed up with their dog dressed up in a doggy costume, they gave them a tiny little dog-sized mattress. For free.
This has resulted in possibly the best Facebook photo album created to this date: one hundred and twenty-one photos of dogs in costumes, dogs in costumes sitting on custom-made dog-sized mattresses, and a crowd of people in paroxysms of delight at the knockout dog + costume + tiny bebe dog mattress combo.
And it has the internet going crazy!
According to PEDYESTRIAN, Mexican mattress company Colochonera Berun not only makes mattresses just for pets but they decided to give away free pet mattresses to people who showed up with their pets in costume.
Apparently, pet parents swarmed the store on the day of the promotion and the photos of that day were insanely cute.
Best dog bed for older dogs
Support Overstuffed with hypoallergenic, eco-friendly fiber filling | Comfort: Raised sides | Washability: Removable machine-washable cover | Style details: Four sizes and many fabrics, colors, and patterns
Older dogs and dogs with less meat on their bones may not find extra-thick foam beds comfortable because they don’t weigh enough to sink into them. Instead, they will prefer something soft and pillowy, which our experts say will be cozier and easier on their joints. When Barrack’s dog, a 4.5-pound, 11-year-old Chihuahua named Eloise (a.k.a. Lil Weezy) isn’t snuggling next to her in a human bed, she sleeps on a dog bed from Jax & Bones. “It’s a soft, fluffy bed that’s gentle on her older joints,” says Barrack. “Plus, it’s available in a small size for my little pup” (along with three other sizes for larger dogs). Askeland also recommends this bed, telling us that its bolsterlike sides, while soft, are plenty sturdy and that its cover can be removed for cleaning. Latifi is a fan too and recommends Jax & Bones’ crate mats, which she says are “long-lasting and wash and dry well.”
Cesar’s House Rules | Dog Whisperer
RIO DE JANEIRO — Supporters of former Brazilian President Jair Bolsonaro who refuse to accept his electoral defeat stormed Congress, the Supreme Court and presidential palace in the capital Sunday, just a week after the inauguration of his leftist rival, President Luiz Inácio Lula da Silva.
Thousands of demonstrators bypassed security barricades, climbed on the roofs, broke windows and invaded all three buildings, which are connected through the vast Three Powers square in Brasilia. Some are calling for a military intervention to restore the far-right Bolsonaro to power.
s on TV channel Globo News showed protesters roaming the presidential palace, many of them wearing green and yellow, the colors of the flag that have also come to symbolize the Bolsonaro government.
The incidents recalled the Jan. 6 invasion of the U.S. Capitol, something many political analysts and the judiciary Bolsonaro have warned about for months. But in this case it is likely that Congress and the Supreme Court had limited personnel inside the buildings on a Sunday.
Bolsonaro supporters have been protesting against Lula’s electoral win since Oct. 30, blocking roads, setting vehicles on fires and gathering outside military buildings, asking armed forces to intervene. Many believed election results were fraudulent or unreliable.
“This absurd attempt to impose their will by force will not prevail,” said Justice Minister Flavio Dino on his Twitter account. “The government of the Federal District has ensured there will be reinforcements. And the forces at our disposal are at work.”
Senate President Rodrigo Pacheco said he was in permanent contact with Brasilia’s governor, Ibaneis Rocha, and that the entire police apparatus had been mobilized to control the situation.
Bolsonaro, who flew to the U.S. ahead of Lula’s inauguration, has not yet condemned or commented on the ongoing situation.