Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
A few highlights: Chewy introduces us to Giorgio and Ralph—two dogs in conversation (kinda)—as part of its “Chatty Pets” campaign. Ice-T helps Cheerios hype the return of limited-edition Cheerios with Happy Heart Shapes. And Progressive’s sign spinner has an awkward encounter with his dad. More Hot Spots
Chewy attempts to reflect upon pets innermost thoughts and feelings with a humorous spin. The retailer presents an unlikely canine duo, Giorgio and Ralph, who discuss mixed sentiments about their latest doorstep delivery. Ralph likes to believe that the order represents a peanut butter box while Giorgio prefers keeping up with reality, thereby, correcting his playmate and educating him about the contents of the box. In actuality, the package includes the dogs flea and tick meds, which their mother slyly mixes with peanut butter.
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by iSpot.tv, the always-on TV ad measurement and attribution company. (Scroll down to watch them all.)
A few highlights: Chewy introduces us to Giorgio and Ralph—two dogs in conversation (kinda)—as part of its “Chatty Pets” campaign. Ice-T helps Cheerios hype the return of limited-edition Cheerios with Happy Heart Shapes. And Progressive’s sign spinner has an awkward encounter with his dad. More Hot Spots
Data provided by iSpot.tv, The New Standard for TV Ad Measurement TV Impressions – Total TV ad impressions delivered for the brand or spot. Est. National TV Spend – Amount spent on TV airings for the brand’s spots. Interruption Rate – The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%. Attention Index – A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected. More Hot Spots
Our mission is to be the most trusted and convenient destination for pet parents (and partners) everywhere. We believe that we are the preeminent online source for pet products, supplies, and prescriptions as a result of our broad selection of high-quality products, which we offer at competitive prices and deliver with an exceptional level of care and a personal touch. We continually develop innovative ways for our customers to engage with us, and partner with approximately 2,500 of the best and most trusted brands in the pet industry, to bring a high-bar, customer-centric experience to our customers.
Chewy is committed to delivering exceptional customer experiences, supporting pets and pet parents through every step of their shared journeys. Please visit www.chewy.com to view the full assortment of Chewy products and services.
The campaign also builds on last year’s popular #ChewyChattyPets TikTok hashtag challenge, which encouraged pet parents to share what their pets were thinking.
DANIA BEACH, Fla.–(BUSINESS WIRE)–Chewy, Inc. (“Chewy”) (NYSE: CHWY), a leading online destination for pet parents and partners, is introducing viewers to a cast of lovable furry personalities in its new “Chatty Pets” brand campaign. Capturing the world exclusively through the eyes, actions, and humorous inner monologues of real animals, “Chatty Pets” gives a voice to the universal excitement pets feel as they anticipate a Chewy delivery.
“Chatty Pets” shines a spotlight on pets’ playful personalities and brings their inner voices to life
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