The creative, developed by BBDO New York, has the theme “Dogs Give Everything 100%.” It aims to demonstrate how the “Nutro. Feed Clean” recipes “give dogs the energy to live a full and active life,” according to the company.
The campaign is running on national TV and will also air on full episode player (FEP) and online video. Additional assets include full-page print ads as well as digital and social graphics.
This month, the Nutro brand is refreshing its products. The updated new look, which will start appearing on store shelves in the coming weeks, includes bags featuring a simple, modern design that allows recognizable ingredients to take center stage.
Mars Petcare’s Nutro brand is launching a campaign that shows life from the viewpoint of a dog.
“We know a clean lifestyle supports a full and active life for both pets and their owners,” Neely says in a release. “The Nutro campaign captures the energy and excitement that our pets have with a healthy and nutritious diet so they can enjoy what they love most.”
With many Americans still adhering to stay at home guidelines, people are constantly looking for excuses to get outside and stretch their legs. As a result, dogs are being walked a lot more often than they’re used to, with multiple household members all of a sudden eager to take on the task. The 0:30 long-form creative, entitled Who Wants a Walk? shows a family as they navigate their new normal within the COVID-19 landscape.
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The Nutro Brand’s “clean” food philosophy focuses on the benefits of pets eating clean and its role in helping pets maintain an active, healthy lifestyle. The spot illustrates how pets can maintain that lifestyle in today’s world, as Tucker has the nutrition he needs to keep him energized.
“This new commercial from Nutro is relatable to dog owners across the country who are adjusting to this new normal at home,” said Craig Neely, Vice President of Marketing, Mars Petcare. “It showcases what many of us are feeling right now – the need to just get out of the house and walk. It also pokes some fun at the impact that has on our dogs who tend to be our favorite walking buddies.”
To learn more about NUTRO™ NATURAL CHOICE™ and the new “Dogs Give Everything 100%” campaign, please visit the website here: nutro.com.
FRANKLIN, Tenn., Jan. 6, 2021 /PRNewswire/ — Today, the NUTRO™ brand launched its new creative advertising campaign titled, “Dogs Give Everything 100%,” celebrating how NUTRO. FEED CLEAN™ recipes give dogs the energy to live a full and active life. The creative, developed by BBDO New York, supports the brands refresh and reinforces that when at their best, dogs are the perfect example for getting the most out of life.
About the NUTRO™ BrandThe NUTRO™ brand is a leading brand of natural pet food products sold at pet specialty stores, food and drug retailers, and online. The NUTRO. FEED CLEAN™ philosophy outlines the brands approach to pet food, offering recipes that are simple, purposeful, and trustworthy – made of real, recognizable, non-GMO ingredients†. For more information, please visit www.nutro.com.
The NUTRO brand has been evolving with the changing lifestyles of both pets and pet parents. This month, the NUTRO brand is refreshing its products to once again meet the needs of pet owners and their pets. The updated new look, which will start appearing on store shelves in the coming weeks, embodies the NUTRO. FEED CLEAN philosophy with re-imagined bags featuring a bold, simple and modern design that allows real, recognizable ingredients to take center stage. NUTRO products follow the NUTRO. FEED CLEAN philosophy of simple, purposeful and trustworthy recipes – that are rich in nutrients, full of flavor and made with real, recognizable non-GMO ingredients†.
“We know a clean lifestyle supports a full and active life for both pets and their owners,” said Craig Neely, Vice President of Marketing at Mars Petcare. “The NUTRO campaign captures the energy and excitement that our pets have with a healthy and nutritious diet so they can enjoy what they love most.”
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