What Company Owns Eukanuba?
Eukanuba is a pet food brand owned by Mars Incorporated and Spectrum Brands.
The latter owns the company’s European markets while the former handles the rest.
Before Mars and Spectrum Brands took over Eukanuba, it belonged to the giant corporation Procter & Gamble.
They owned Eukanuba between 1999 and 2014 when they sold most of it to Mars. Inc. except for their European section which went to Spectrum Brands.
Eukanuba itself was started by Iams Company in 1969. Paul F. Iams created the brand on the basis that cats and dogs are carnivores and thus should be fed the right kind of diet.
The company claims to use only high-quality meats (mainly lamb and chicken) as the main source of protein in its recipes.
Iams expanded the company and in 1990 sold it to Clay Mathile who later sold it to Procter & Gamble.
Is Eukanuba owned by Royal Canin?
Eukanuba and Royal Canin are separate pet food brands but are both subsidiaries of Mars Incorporated.
Royal Canin has 50+ years of experience in making dog and cat foods.
It was launched by Jean Cathary in 1968 but was later sold to Mars Petcare.
The company manufactures balanced, tailor-made pet foods for different breeds, lifestyles, and life stages.
It also has foods for animals with specific medical conditions such as oral issues, digestive problems, and skin disorders.
Eukanuba was founded in 1969 by the Iams Company and offers high-protein dog food.
It was later bought by Mars Petcare Company.
So, both Royal Canin and Eukanuba are sub-brands of Mars Incorporated.
No one company owns the other.
They are both in business doing almost the same thing but under different names.
You may also be interested in: Where Is Royal Canin Dog Food Made?
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After the chicken and chicken by-product meal come corn meal, ground whole grain sorghum, brewers rice, and dried beet pulp. While whole grain corn offers little digestibility, corn meal is corn that has been ground to a fine (or coarse) product that makes it easier for a canine’s tummy to digest. Corn meal also offers nutrients such as protein and carbs.
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The Eukanuba dog food brand is one of the more affordable options in pet store shelves and it is also a brand that offers a large variety of product choices.
The Premium Performance & Sport lines of Eukanuba are designed to meet the unique needs of working and sporting dogs. The goal is to provide these non-average canines with the right amount of protein (for lean muscles), calcium (for strong bones), and carbohydrates (for high-intensity activities) that they need to maintain peak performance.