For the first time, Lazy Dog Beer Club, a quarterly membership subscription created by beer lovers, for beer lovers, sought out esteemed college university brew programs to help create the beers included in a quarterly release. The kit, dubbed “Mad Science,” includes an eight-pack of four unique 16-ounce beers, developed by four universities across the country. Lazy Dog Beer Club collaborated with Colorado State University in Fort Collins, Colo.; University of California, Davis, in Davis, Calif.; University of South Florida in St. Petersburg, Fla.; and Southern Illinois University in Carbondale, Ill.
Students utilized their brewing skills to create a recipe concept, brew a sample pilot batch, and consult with expert brew masters from major breweries. The students also worked with a professional illustrator to develop the can artwork and a beer name to match the theme. The “Mad Science” kit is available to qualified Lazy Dog Beer Club members starting mid-August and they will be informed by email when their kit is ready for pickup. Restaurant guests are also able to enjoy the current release beers on tap in the restaurant, while supplies last.
Colorado State University’s Fermentation Science & Technology students created an extra special bitter ale with leaves of Earl Grey tea. The grist-English Pale malt, English Crystal 37, Munich and chocolate malts, plus the addition of English Earl Grey tea, bring a caramel sweetness and mild tannic bitterness to the beer.
About the School: Colorado State University’s Fermentation Science and Technology four-year degree program launched in 2013. More than 200 of their graduates now work for large and small brewers, distilleries, kombucha manufacturers, and other fermented food and beverage businesses.
University of California, Davis, students presented a California common-style beer that is an amber-colored malty discovery with herbaceous-floral notes. The recipe is a hybrid beer experiment, brewed like an ale but with lager yeast. The name was inspired by the local history of the San Francisco region during the California Gold Rush.
About the School: University of California, Davis, has one of the oldest brewing programs in the U.S., and a well-respected national and international reputation. The Department of Food Science & Technology has evolved from its origins at the UC Berkeley campus (in the Department of Viticulture and Enology and the Department of Dairy Industry).
The University of South Florida in St. Petersburg developed an East Coast IPA that has peppery-citrus notes, thanks to the use of a single hop: the almighty Zeus. This medium-bodied brew lab masterpiece has an approachable, full IPA taste.
About the School: The University of South Florida’s Brewing Arts program started as a collaboration between local breweries and the professors at the school. The 23-week online program offers a Brewing Arts Certificate.
The Fermentation Science Institute at Southern Illinois University in Carbondale, Ill., paired medieval Belgian super yeasts from the 5th century with New Zealand Nelson Sauvin hops from the 21st century to create Time Traveler, a dry-hopped Belgian ale. The pilsner and biscuit malts and corn sugar in the ingredients create a light, biscuity malt flavor with tropical fruit taste.
About the School: Southern Illinois University’s Bachelor of Science in Fermentation Science program was established in 2016. The school works to advance knowledge in fermentation, including the production and analysis of alcoholic beverages, fermented foods, and industrial fermentation. The campus offers a certified testing facility and student-run malthouse to help advance students’ knowledge in the field.
Lazy Dog Beer Club also donated to each of the schools for scholarships that will assist students pursuing careers in brewing professions.
“We’re so excited to partner with the next generation of brewers at each of these universities,” said John Williams, chief marketing officer for Lazy Dog Restaurant. “Each of the schools has excellent brewing programs, and every student and professor involved brought a unique perspective to the table. We can’t wait for our members and guests to have a taste.”
The beers are packaged in a carrier that weaves in fun laboratory-themed inspirations. A zine provides an overview of each school and beer style, plus tasting notes, ingredients, and suggested pairings for each beer.
The “Mad Science” collection was brewed in collaboration with Melvin Brewing. This release is only available to qualified Lazy Dog Beer Club members. Those interested in signing up for a Lazy Dog Beer Club membership can register online or at any Lazy Dog Restaurant in California, Nevada, Colorado, Florida, Virginia, Illinois, or Texas. Once signed up, members receive a first beer kit, which includes Lazy Dog Restaurant house beer and a first kit glass. Members will then receive a themed beer kit for each additional quarter in which they are an active member, plus additional perks such as draft beer upgrades, monthly draft samplers in restaurant, 10% off takeout orders, beer-to-go discounts, priority seating when there’s a wait at the restaurant, and more. Membership starts at $35 per quarter.
Lazy Dog Beer Club also has merchandise available online for purchase, including T-shirts, hats and a new 18” x 24” silk screen print poster with artwork that is inspired by scientific brewing methods.
Lazy Dog Beer Club is a quarterly membership subscription created by beer lovers, for beer lovers. The club gives members access to a variety of beers from craft brewers around the country. Breweries create a style specifically for the quarterly release theme, and members walk home with eight beers, two of each style, to enjoy. Perks start immediately at signup and include draft beer upgrades and draft samplers in restaurant, 10% off takeout orders, beer-to-go discounts, priority seating when there’s a wait at the restaurant, merchandise, and more. Members get their first beer kit in restaurant as soon as they sign up and a themed beer kit each additional quarter they are an active member.
Lazy Dog Restaurant serves handcrafted American food and drink with seasonally inspired ingredients. Influenced by the lifestyle of the Rocky Mountains where Founder Chris Simms spent time with family growing up, Lazy Dog offers the perfect environment for a quick weeknight dinner, a meandering meal with old friends, or a big night out. It’s open for lunch, dinner, and weekend brunch with a full bar program that includes unique and approachable specialty cocktails and a wide selection of craft beers. Guests can continue the experience at home by taking advantage of handcrafted TV dinners made in-house and the Lazy Dog Beer Club, a quarterly membership program that gives members access to small-batch specialty beers, merchandise and in-restaurant benefits. Lazy Dog has locations throughout California, Colorado, Georgia, Illinois, Nevada, Virginia, Florida, and Texas with more on the way.
MEMBERSHIP PURCHASED FROM TAKEOUT
I purchased a LDBC membership online with my takeout order. How do I receive my benefits?After completing your takeout order, you’ll be able to pick up your 1st kit with your order. You’ll also receive an email with instructions to register your membership. Once registered, you will receive your welcome email which includes important information regarding your membership.
I received my 1st kit but my phone number is not working towards the other benefits? Please follow the instructions in the registration email sent to you after picking up your order. Once completed, your phone number will start to work towards the amazing LDBC benefits!
I have not received an email to register my membership?Please search for “Lazy Dog Beer Club” and check your junk/spam folder for the registration email. If you are unable to find the email, please reach out to us at [email protected].
I bought this membership as a gift. In the registration email, can I input their information instead of mine?In order to register the membership correctly, the individual who made the purchase will need to enter their information. If you would like to switch the account owner, please complete the registration under your name and then reach out to us at [email protected].
When I tried registering, it said I already have a LDBC account?If you receive this message, it may mean your email address or phone number was used for an LDBC account in the past. Please reach out to us for further assistance at [email protected].
I already paid for my 1st kit when I purchased my online order, why do I need a credit card to register?Your credit card is needed to complete your registration, but you will not be charged until the next renewal date which is stated on the website. Since this is a subscription to the beer club, a credit card is needed on file.
How long do I have to register after purchasing my membership?Your registration link is valid for 90 days, but we suggest you register right away! Once you register, your $35 off promo will be activated and you can start using all the amazing takeout and in-restaurant benefits.
PICK UP
When do I get my 1st kit?You can pick up your 1st kit at your home restaurant as soon as you sign up! Please inform the restaurant staff which kit you are picking up and you will need to provide your phone number and driver’s license.
When do I pick up the next quarterly kit release?You will receive an email + text when it is time to pick up your quarterly kit. The beer kit is released in February, May, August, and November and will be available for a 21-day pickup window.
How do I know if I’m eligible for the quarterly kit release?To be eligible for a quarterly kit, you must’ve been a member prior to the quarter and received a charge on the 1st of the quarter. For example, to qualify for the Q2 kit releasing in May, you must’ve been a member prior to 4/1 and received a charge on 4/1.
What if I can’t pick up my kit within the pickup window?If you can’t pick up your kit within the given timeframe, please call your home restaurant and let a manager know when you are able to get your kit. Alternatively, if you would like someone else to pick up your kit, please call the restaurant with their information.
What are the participating restaurants?Lazy Dog Beer Club is available at all our restaurants, except our Georgia locations. To check out our locations + hours, please click HERE.
Can I get my kit shipped to me?Currently, we are not able to ship beers to our members. We apologize for any inconvenience.
PAYMENT
How much does LDBC cost? There are two memberships to choose from: quarterly and annual.
When will I be charged for the next quarter?Since this is a quarterly program, all charge dates will occur on 1/1, 4/1, 7/1, and 10/1, regardless of sign-up day. If you are a quarterly membership that signed up on 4/15, then your next charge date would be on 7/1. If you are an annual member, you will be charged on the 5th quarter. For example, if you signed up for an annual membership on 4/15/21, then your next charge date would be on 7/1/22.
How do I cancel?For all cancellation requests, please email us at [email protected] at least 5 days prior to your next charge. Please remember it is the members responsibility to email us with adequate time.
FAQ
How do I cancel my Lazy Dog Beer membership?
Who makes lazy dogs beer?