Frequently asked questions about Chewy.com Christmas dog commercial
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Chewy attempts to reflect upon pets innermost thoughts and feelings with a humorous spin. The retailer presents an unlikely canine duo, Giorgio and Ralph, who discuss mixed sentiments about their latest doorstep delivery. Ralph likes to believe that the order represents a peanut butter box while Giorgio prefers keeping up with reality, thereby, correcting his playmate and educating him about the contents of the box. In actuality, the package includes the dogs flea and tick meds, which their mother slyly mixes with peanut butter.
The campaign also builds on last year’s popular #ChewyChattyPets TikTok hashtag challenge, which encouraged pet parents to share what their pets were thinking.
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“All of us at Chewy are obsessed with exploring how pets think and how we can add more joy to people’s relationships with their pets,” said Orlena Yeung, Chewy’s VP of brand marketing. “One of the most consistent and rewarding things we hear from customers is the enthusiasm their pets display when a Chewy box arrives. ‘Chatty Pets’ illustrates the purity of this reaction with a warmth and playfulness that are true to the spirit of our brand.”
“If you are a pet owner, you are well aware that pets communicate without speaking. You may even have a specific voice in your head for what your pet sounds like. We tapped into that truth and applied it to one of your pet’s favorite moments; the delivery of their Chewy box,” said Bo MacDonald, Creative Director, 72andSunny Los Angeles.
The “Chatty Pets” portfolio includes three 30 second hero spots, along with 15 and 6 second versions of each. The spots will appear on linear TV, CTV, YouTube, Instagram, Facebook, and TikTok, as well as digital audio platforms, and can be viewed below:
FAQ
What kind of dog is in the 2021 chewy commercial?
Who is the voice of the St Bernard in the chewy commercial?
Two bunnies Lenny and Leroy wait for their box from Chewy.com. Leroy tries to remind the anxious Lenny that Chewy.com offers fast deliveries, but Lenny remains excited about the treats.
What kind of cat is in the new chewy commercial?
Two bunnies Lenny and Leroy wait for their box from Chewy.com. Leroy tries to remind the anxious Lenny that Chewy.com offers fast deliveries, but Lenny remains excited about the treats.
What animals are in the chewy commercial?
Two bunnies Lenny and Leroy wait for their box from Chewy.com. Leroy tries to remind the anxious Lenny that Chewy.com offers fast deliveries, but Lenny remains excited about the treats.