Pure Balance Dry Dog Food

Pure Balance dog food is a Walmart label, all-natural dog food. It is available in several different flavors and recipes. As a cost-efficient nutritious meal, this is a canine cuisine you will feel comfortable giving to your pet.

Besides ingredients, we will also give you a rundown on who owns the brand, where it is made, and even info on recent recalls. There is no such thing as a “perfect” dog meal, this option included. Keep reading to find out more!

Which Pure Balance Recipes Get Our Best Ratings?

Pure Balance Dog Food receives the Advisor’s second-highest rating of 4 stars.

The Pure Balance product line includes the 2 dry dog foods listed below.

Each recipe includes its AAFCO nutrient profile when available… Growth (puppy), Maintenance (adult), All Life Stages, Supplemental or Unspecified.

Pure Balance Chicken and Brown Rice was selected to represent both products in the line for detailed recipe and nutrient analysis.

Label and nutrient data below are calculated using dry matter basis.

Estimated Dry Matter Nutrient ContentProtein =

Ingredients: Chicken, chicken meal, dried peas, brown rice, pea protein, dried beet pulp, poultry fat (preserved with mixed tocopherols), brewers rice, natural flavor, whole flaxseed, rice bran, oatmeal, sunflower oil, dried egg product, salt, yeast, dried carrots, dicalcium phosphate, menhaden fish oil, potassium chloride, zinc proteinate, dried cranberry, vitamin E supplement, iron proteinate, l-ascorbyl-2-polyphosphate (source of vitamin C), lactic acid, copper proteinate, mixed manganese proteinate, biotin, niacin supplement, d-calcium pantothenate, sodium selenite, l-carnitine, Bacillus coagulans fermentation product, vitamin A supplement, riboflavin supplement, thiamine mononitrate, rosemary extract, vitamin B12 supplement, calcium iodate, pyridoxine hydrochloride (source of vitamin B6), vitamin D3 supplement, folic acid

Fiber (estimated dry matter content) = 5.6%

Protein =

Estimated Nutrient Content
Method Protein Fat Carbs
Guaranteed Analysis 27% 15% NA
Dry Matter Basis 30% 17% 45%
Calorie Weighted Basis 26% 35% 39%

The first ingredient in this dog food is chicken. Although it is a quality item, raw chicken contains up to 73% water. After cooking, most of that moisture is lost, reducing the meat content to just a fraction of its original weight.

After processing, this item would probably account for a smaller part of the total content of the finished product.

The second ingredient is chicken meal. Chicken meal is considered a meat concentrate and contains nearly 300% more protein than fresh chicken.

The next ingredient includes dried peas. Dried peas are a good source of carbohydrates. Plus they’re naturally rich in dietary fiber.

However, dried peas contain about 27% protein, a factor that must be considered when judging the meat content of this dog food.

The fourth ingredient is brown rice, a complex carbohydrate that (once cooked) can be fairly easy to digest. However, aside from its natural energy content, rice is of only modest nutritional value to a dog.

The next ingredient is pea protein, what remains of a pea after removing the starchy part of the vegetable.

Even though it contains over 80% protein, this ingredient would be expected to have a lower biological value than meat.

And less costly plant-based products like this can notably boost the total protein reported on the label — a factor that must be considered when judging the meat content of this dog food.

The sixth ingredient is beet pulp. Beet pulp is a controversial ingredient, a high fiber by-product of sugar beet processing.

Some denounce beet pulp as an inexpensive filler while others cite its outstanding intestinal health and blood sugar benefits.

We only call your attention here to the controversy and believe the inclusion of beet pulp in reasonable amounts in most dog foods is entirely acceptable.

The seventh ingredient is poultry fat. Poultry fat is obtained from rendering, a process similar to making soup in which the fat itself is skimmed from the surface of the liquid.

Poultry fat is high in linoleic acid, an omega-6 fatty acid essential for life.

However, poultry fat is a relatively generic ingredient and can be considered lower in quality than a similar item from a named source animal (like chicken fat).

The next ingredient is brewers rice. Brewers rice is a cereal grain by-product consisting of the small fragments left over after milling whole rice. Aside from the caloric energy it contains, this item is of only modest nutritional value to a dog.

After the natural flavor, we find flaxseed, one of the best plant sources of healthy omega-3 fatty acids. Provided they’ve first been ground into a meal, flax seeds are also rich in soluble fiber.

However, flaxseed contains about 19% protein, a factor that must be considered when judging the actual meat content of this dog food.

From here, the list goes on to include a number of other items.

But to be realistic, ingredients located this far down the list (other than nutritional supplements) are not likely to affect the overall rating of this product.

With 6 notable exceptions

First, we find rice bran, a healthy by-product of milling whole grain rice. The bran is the fiber-rich outer layer of the grain containing starch, protein, fat as well as vitamins and minerals.

Next, sunflower oil is nutritionally similar to safflower oil. Since these oils are high in omega-6 fatty acids and contain no omega-3’s, they’re considered less nutritious than canola or flaxseed oils.

Sunflower oil is notable for its resistance to heat damage during cooking.

There are several different types of sunflower oil, some better than others. Without knowing more, it’s impossible to judge the quality of this ingredient.

In addition, we note the use of menhaden oil. Menhaden are small ocean fish related to herring. Their oil is naturally rich in the prized EPA and DHA type of omega-3 fatty acids, two high quality fats boasting the highest bio-availability to both dogs and humans.

What’s more, in their mid-depth habitat, menhaden are not as likely to be exposed to mercury contamination as is typical with deep water species.

Next, we note the inclusion of dried fermentation products in this recipe. Fermentation products are typically added as probiotics to aid with digestion.

We also find sodium selenite, a controversial form of the mineral selenium in this product. Sodium selenite appears to be nutritionally inferior to the more natural source of selenium found in selenium yeast.

And lastly, this food contains chelated minerals, minerals that have been chemically attached to protein. This makes them easier to absorb. Chelated minerals are usually found in better dog foods.

Based on its ingredients alone, Pure Balance Dog Food looks like an above-average dry product.

The dashboard displays a dry matter protein reading of 30%, a fat level of 17% and estimated carbohydrates of about 45%.

As a group, the brand features an average protein content of 28% and a mean fat level of 17%. Together, these figures suggest a carbohydrate content of 48% for the overall product line.

And a fat-to-protein ratio of about 60%.

Above-average protein. Near-average fat. And below-average carbs when compared to a typical dry dog food.

When you consider the protein-boosting effect of the dried peas, pea protein, and flaxseed, this looks like the profile of a kibble containing a moderate amount of meat.

Our Rating of Pure Balance Dry Dog Food

Pure Balance is a grain-inclusive dry dog food using a moderate amount of named meat meal as its main source of animal protein, thus earning the brand 4 stars.


There is a lot of debate about whether “meals” are good for your dog. When you add by-product meals, it can become very confusing. We are happy to say that Pure Balance does not use any by-products in their formula, though.

They do use meals, however. Chicken meal is rendered chicken minus the feathers, entrails, and beaks. Typically, it is the parts not fit for human consumption. The manufacturer will boil the “parts” down to a powder called a meal.

The meal can consist of bones, organs (minus bowls), and other parts we would not want to eat. The “parts” of the chicken are packed with protein (bones) and are usually great for your dog. The problem with meals is where and how it is made. While some brands use good meals, others do not. This is where the controversy comes in.

Below, we have outlined the different ingredients, whether they are good or bad, and the recipe it is being used.

Ingredient Recipe Purpose
Omega 3 and 6 All Helps with dry skin, fur, and inflammation especially in their joints
Taurine All Immune system help, plus eye and heart well-being
Biotin Canned and Wet Helps the other vitamins and minerals soak into your pet’s system
L-carnitine Dry and Canned Helps with energy levels and metabolism
Pea Protein Dry This ingredient has been used to replace wheat fillers. While peas are not a bad ingredient, high quantities of pea protein have very little nutritional value for your pet
Lamb Meal Dry See the discussion about meals above
Pea Starch Dry Again, pea starch has the same issue as pea protein
Yeast Dry Yeast is an ingredient that is not great for your dogs stomach or digestive system. It can cause bloating, gas, and in rare cases, more serious consequences like stomach-turning
Corn Starch Wet This is an interesting ingredient as this food is labeled as “corn-free”. Corn starch is used to thicken ingredients. It is also used like a carbohydrate
Chicken Meal Wet See above meal discussion
Salt All Specifically, in the case of wet food, salt is listed high on the list of ingredients, and it is not good for your dog
Added Color Wet This is another interesting ingredient as it does not give any further details as to what type of color
Sodium selenite Wet This is something that aids in normal cell function. It can be toxic in large quantities, however
Carrageenan Rolls Carrageenan have no nutritional value for dogs. It is used as a filler, and it can be hard to digest

Though it may seem like there are a lot of negative ingredients in Pure Balance’s formulas, there actually is not. When you consider this is what we found through the entire line including five different recipes, it is not bad at all.

There are also other benefits such as vitamins A, C, D, E, B-complex, digestive enzymes, calcium, and minerals such as iron and potassium. We also want to reiterate that this brand contains no soy, artificial preservatives, colors, flavor, BHA, or other harmful ingredients that could cause your pet harm.

At the time this article was written, Pure Balance had not had any recalls on their dog food. On the other hand, Ainsworth Pet Nutrition LLC had a voluntary recall of five formulas from their Rachel Ray pet food line after elevated levels of vitamin D were found.

Also, J.M. Smucker has had two recent recalls of cat food and dog food in 2018 and 2019. The cat recall was in regards to below standard ingredients with Special Kitty pet food while the other was for Big Heart where pentobarbital (a euthanasia drug) was found in some formulas.


Is Pure Balance healthy for dogs?

Yes, Pure Balance Dog Food is good. All ingredients used in Pure Balance products are sourced locally from natural sources. The brand is focused on making high-protein formulas with meat as the first ingredient. The foods are free from artificial additives, preservatives, and fillers.

Is Pure Balance dog food owned by Walmart?

Walmart’s new Pure Balance brand dog food offers key benefits found in top pet specialty brands, and is already gaining notice from veterinarians who understand the benefits of a high-quality dry food.

Who makes Pure Balance dry dog food?

BENTONVILLE, ARK. — Walmart announced May 3 it has launched a line of veterinarian-formulated pet food products under its private label Pure Balance brand. The new products, PRO+, include four formulas for cats and five formulas for dogs.

Has Pure Balance dog food ever had a recall?

Recall History

At the time this article was written, Pure Balance had not had any recalls on their dog food. On the other hand, Ainsworth Pet Nutrition LLC had a voluntary recall of five formulas from their Rachel Ray pet food line after elevated levels of vitamin D were found.