Show You Are a Dog Lover
Three different variations on the word love appear in the top 10 qualities. This passion continues through to other qualities that showed up repeatedly. Walkers also used words like energetic, caring, and passionate multiple times.
Customers want someone who will love their dog as much as they do. Demonstrating your love of pets helps reassure a potential customer that you that you are truly passionate about what you do. There is a vast difference between a walker who is there for a pay check and a walker who is there because they love what they do.
There are many ways and words to show that you can be trusted, below are the most common. All five ranked in the top 50 most common words in a dog walker bio.
Knowing that the walker will fulfill their commitments makes all the difference for a pet owner. Reassuring them that you are the type of person that will show up on time, every time and can be trusted to get the job done will help build that trust with them.
Walkers like to highlight where they walk. Places like Houston, Charlotte, Chicago, and Austin showed up often. While big cities were the best represented, it is clear that there are walkers throughout the country. Walkers often also used words like north, south, east, and west, which are common in suburbs.
Customers want to know that their walker is truly local. They want a walker who is going to be in the area and can be available on short notice if needed. Furthermore, customers want the money they spend to stay in the community, instead of going back to some big company. With Barkly Pets, every cent goes straight to you, the walker. Additionally, this helps prevent requests from customers who are too far away for you.
So your professional bio should be just that—professional. Most dog walking bios tend to focus on personal life stories and the walker’s love of dogs. There’s room for these things (done well), but that room is not at the top of a professional About page.
But the people reading your website are not friends or new acquaintances. They’re potential clients deciding whether or not to call you. They haven’t come to your site to read your story. They’ve come because they have one of their own that needs a solution. They didn’t come to read about your Fido—they want to know if you can help them with theirs. Tempting as it may be to write about your own dogs and personal motivations for becoming a dog walker, your bio should be about what makes you the right dog walking professional to make clients’ lives easier.
If you want to go big, dedicate an entire page to this education effort. (And be sure to slip this messaging into the rest of your website pages, too, especially if you’ve invested in professional dog walking education and certification.)
Your Benefits, Not Your Love There seems to be a common belief among dog walkers that a love of dogs is their best qualification. But it can’t be. We all love dogs. Your love of dogs, really, should be a given. Further, when your website shouts your adoration for them too often or too loudly you risk appearing as a hobbyist or enthusiast rather than a professional. You wouldn’t hire a tutor for your children because they “loved kids.” Their love of children doesn’t qualify them as a tutor or say anything about the results they can achieve.
Notice how the first bio is primarily about Jan and her story, whereas the second is about clients and their needs, and Jan’s qualifications to meet those needs. Her marketing message is in there, too. Jan’s target clientele are busy professionals and families who love their dogs but don’t necessarily have enough time for them, and thus the emphasis on assuaging guilt and reducing to-do lists. She also speaks to her dependability—something busy clients need—with her emphasis on human customer service. Jan then uses the mention of professionals who refer to her to elevate her own professionalism. Her own dog is mentioned only briefly at the end to add a personal touch (along with other hobbies), and also to ‘show off’ that she competes in agility—another indication she has dog skills. This is a bio that communicates competence, professionalism, and a focus on clients.
Our Team of Pet Sitters & Dog Trainers
Hi! My name is Amy Brandelik (the friendly voice you’ll hear when you call our office) and I just love being a part of Good Dog! Coaching & Pet Care. I am a retired RN and recent empty nester, so I was thrilled for the chance to work with Terie and all of these awesome pet sitters! I have had animals all my life and currently have 3 dogs- Roxie, Colby & Lilly, a cat Periwinkle. And my Grandpuppy Diesel makes frequent visits! I love talking to all of our amazing clients about their pet sitting & training needs! It is my pleasure to get your services set up so that your fur babies can experience outstanding care while you are away!!
FAQ
What should I write in my WAG bio?
- Highlight Your Walking Experience. The quality that dog walkers most often highlighted is their experience. …
- Show You Are a Dog Lover. …
- Demonstrate Your Trustworthiness. …
- Let Them Know You’re Local. …
- Conclusion: Writing a Great Dog Walker Bio.
How do I write a pet sitter profile?
What should I put in my rover profile?
- Include Portraits. High quality photos make your profile look more professional. …
- Bring a furry friend. Photos with a dog instantly make your profile more attractive to potential clients. …
- Home Photos. If you’re boarding dogs in your home, your house is also the star of your profile!