Most people would immediately recognize “Bullseye” from her fame as a representative of Target. With a white body, pointy ears, and the red Target emblem painted on her left eye, it would be difficult not to know her.
Bullseye often shows up at store openings, on the red carpet, and the Target TV commercials. As a playful, curious, quirky pup, she stole the hearts of viewers and drew attention to the Target brand.
Where to Adopt or Buy a Bull Terrier
Bull terriers are a fairly popular dog breed. So be sure to check local animal shelters and rescue groups for a dog in need of a home if you’re looking to acquire a bull terrier. If you want a puppy from a reputable breeder, expect to pay around $500 to $3,500, though this can vary widely.
For further information to help you find a bull terrier, check out:
History, Care Tips, and Helpful Information for Pet Owners
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The bull terrier is a medium-large terrier dog breed from England that has a short, smooth coat and a unique “egg-shaped” head. Its ears are small and pointed, and its eyes also are small with a triangular shape. Overall, these dogs have a solid, muscular build. They tend to be quite entertaining and energetic companions—goofy and stubborn, at times. They’re often called a “kid in a dog suit.”
HEIGHT: 21 to 22 inches
WEIGHT: 50 to 70 pounds
COAT: Short, smooth
COAT COLOR: Nearly any color, including white, red, fawn, black, blue, or brindle
LIFE SPAN: 12 to 13 years
TEMPERAMENT: Affectionate, lively, friendly
HYPOALLERGENIC: No
ORIGIN: England
Bullseye’s History With Target Dog Breed
Bullseye’s debut as a Target icon was in 1999. She was part of an advertising campaign called “Sign of the Times,” set to the reworked 1960s version of the pop tune by Petula Clark.
Not so astonishingly with a pup like Bullseye as the lead, their campaign became a big hit. Both guests and team members who identified with Target wanted to see more of Bullseye and practically demanded it.
Target responded to this by having its marketing team incorporate Bullseye into almost all of their marketing campaigns. She was in magazines and newspapers, online pop-ups, and then direct marketing later in the year. She even found her way onto the gift card designs for that autumn.
Target capitalized on the beloved dog’s popularity with a line of plush toys in 1999. They were 15 inches tall and sold in all their locations. In 2001, it became a 7-inch toy and a line of outfits and style based on the dog.
Her next big break was in 2003 when she was featured in another significant ad campaign called “See. Spot. Save.” It was their campaign that gained her the most fame and has cemented her as an icon of American pop culture.
So, what breed is Bullseye? She is a Bull Terrier, and no, she wasn’t born with the logo.
The coloring process is remarkable, starting with the colorist, Rose. She has created a dog-safe and Humane Society-approved vegetable dog makeup in shades of red and white.
Since Bull Terriers rarely come in a pure white color, Rose must paint any yellow or tan patches with white coloring to give the pup the contrast she needs.
The Bull Terrier patiently waits each time Rose needs to put on the makeup. Training does go into their process, though, since Rose has to try to craft a perfect circle around the dog’s left eye. Any squinting or squirming could end up poorly.
The real trick is to get it to appear as a perfect circle. It is difficult because it is on the bumpy surface around the eye and the dog’s forehead.
FAQ
What breed is Bullseye dog?